Ep. 35 Transform Your Instagram From Standard to Standout
April 27, 2020
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On this episode of the Side Gig Central Podcast, Elena talks with Sofie Henderson, the brains and heart behind the social media consulting company, Authentically Sofie. Through her online trainings, Sofie offers a straightforward approach to business and social media and helps entrepreneurs break through mindset blocks helps her clients make money through Instagram.
During this episode you’ll learn:
- how to attract the right people to your IG that will actually spend money with you
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the best ways to cultivate the RIGHT engagement on your account
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why use hashtags and how to curate them for maximum visibility
PRESS PLAY on this episode to hear my conversation with Sofie where we discuss everything you need to know about advanced Instagram strategies that will take your account from *meh* to YEA.
Check out Sofie on Instagram @authenticallysofie
Ep. 35 Timestamp
(0:40) What to expect from today’s episode
(3:00) Sofie’s cute dog Lemmy!
(3:32) Sofie’s background and entrepreneurial journey
(7:00) How to attract the right people to your social accounts (especially Instagram)
(7:07) “Instagram is such a power tool if you know how to use it.”
(8:42) The importance of the Instagram bio
(9:38) The “likes” are going away?
(11:12) “If you want engagement, you have to go and engage with others yourself.”
(12:05) Engagement Calculator Tool
(13:30) The engagement sweet spot – mix of consistent feed and uploading to stories everyday.
(15:58) “It’s more about your clients than it is about you”
(17:05) Hashtags low down – don’t get drowned out or undiscovered
(21:00) Hashtag groups
(22:00) Hashtag mistakes
(24:49) “When it comes to growing my Instagram account, never would I ever buy followers”
(26:00) The swipe up feature means nothing if you don’t have a real audience
