Ep. 26 How to Create a Super Simple Pinterest Strategy
February 24, 2020
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On this episode of the Side Gig Central Podcast, Elena talks with Emma Henderson and Amber Marie, two talented Pinterest experts who have built thriving online businesses by helping entrepreneurs create and monetize content on Pinterest.
Today’s episode is gonna be a little bit different than what you’re used to because today I’ve got not one, but TWO Pinterest experts who are currently making a living helping women entrepreneurs like you get their “you know what” together on Pinterest and convert pinned content into cash.
During this episode you’ll learn:
- why your side gig business should have an ACTIVE presence on Pinterest
- how to create a simple Pinterest strategy that you’ll actually stick to and will connect you with your ideal audience
- how to use Pinterest to get more eyeballs on the content that you’re already creating
- how to monetize all your efforts (and content) on Pinterest AND interpret the analytics
PRESS PLAY on this episode to get rid of your Pinterest shame and learn some strategies that will help you immediately capitalize on this ugly duckling TURNED BEAUTIFUL SWAN online platform.
Links for today’s guests!
Amber Marie: www.ambermariecreations.com
How To Leverage Your Instagram Content Using Pinterest E-book
Amber’s 1:1 Pinterest Coaching: https://www.surveymonkey.com/r/KPJF29L
Amber’s 6 Week Pinterest Course: https://www.surveymonkey.com/r/MXMR3X2
____________________________
Emma Henderson : www.digitalnomadmarketingco.com
The Pin Method Course: https://digitalnomad.kartra.com/page/thepinmethod
Emma’s Beginner’s Freebie: https://digitalnomad.kartra.com/page/dyq1
Ep. 26 Timestamp
(0:40) What to expect from today’s episode
(4:50) Emma’s background and how she started her Pinterest consulting business
(6:19) Amber’s background and how she started her Pinterest consulting business
(9:35) “Pinterest is a visual search engine. Visual search is on the rise.” (Amber)
(10:29) Why should business owners get involved with Pinterest? “More than half the people on Pinterest say that their time on Pinterest is being well spent, which is huge because on Pinterest people are actively searching for things, they’re actively in discovery mode. They are open to learning more about brands and products.” (Emma)
(12:35) Why should side gig entrepreneurs also be active on Pinterest (in addition to Instagram and Facebook)? For businesses that are going to be putting out a lot of content, Pinterest is really amazing for this. It really helps reach your target market” (Emma)
(14:18) Use Pinterest audience insights – this allows you to see who you are reaching and determine if this is really who you want to reach. Then tailor your future content based on those insights (Emma)
(15:11) Implement different SEO strategies on Pinterest will allow you to see what’s working and what’s not working for your business. Pinterest is a long term game with a very slow burn. (Amber)
(18:25) Pinterest strategies for beginners: just start (and reach out to the experts for help) free info is everywhere. (Amber)
(20:11) “Create a list of your three client avatars, your ideal customers and do some research on what they’re searching for. Get 20 keywords for each person and use this to kick start your strategy.” (Emma)
(21:36) How to get more eyeballs on your Pinterest content. What are the best ways to get discovered on Pinterest?
(22:29) “The highest quality + most searchable content will get the most eyeballs. Use your researched keywords, on the posts and create strong CTA’s. Be sure the URL that you’re linking to is high quality as well. Use tailwinds and tribes. The shelf-life of pins is YEARS.” (Emma)
(23:55) “Use the search terms that are being submitted into the search bar by your ideal client” (Amber)
(24:12) How to start your keyword research for Pinterest
(26:42) How to monetize your efforts on Pinterest
(27:02) “Pin 7-10x per day instead of 100 pins in one day. Pinterest rewards accounts that are consistently valuable content” (Amber)
(27:45) “Once you get your ideal client to click through to you landing page or website, make sure that the solution to their problem is showing up on your page.” (Amber)
(29:00) “Track your metrics on Pinterest, create specific landing pages for a specific pin or group of pins” (Emma)
(30:03) Biggest myths about Pinterest. “Its gonna blow up overnight. This is not true.” (Emma)
(31:00) Re-purposing content from other social media
(32:30) “You cannot leverage Pinterest if you don’t have a website or a blog.” (Amber)
(34:12) #1 tip for Pinterest beginners
(37:14) When it comes to managing my Pinterest account for business, never would I ever… mix my personal Pinterest with my business Pinterest account (Emma) … not share other businesses, in my industry content. (Amber)
