Ep. 29 Your Spicy Guide to Non-Boring Blogging
March 16, 2020
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On this episode of the Side Gig Central Podcast, Elena talks with Tracie Kendziora, the founder of Okay Okapi, which helps online business owners, coaches, creatives, and entrepreneurs create personality-packed copy so they can build their brand online.
Tracie’s work has been featured on Time, Entrepreneur and Fast Company and in this episode, Tracie walks you through how to create a simple blogging strategy that you’ll actually stick to AND will attract your ideal client.
During this episode you’ll learn:
- why your audience doesn’t really care about your blog…until you give them a reason to.
- how to stand out with blog headlines (and content) that actually builds trust and converts online lurkers into buyers
- how to repurpose any media content into blog post GOLD
PRESS PLAY on this episode to hear Tracie’s advice on all things blogging and content creation.
Ep. 29 Timestamp
(0:40) What to expect from today’s episode
(5:24) Tracie’s inspiration for naming her business Okay Okapi
(8:42) Tracie’s background in publishing and the corporate marketing world
(11:50) Why does a side gig entrepreneur still need a blog in 2020?
(14:25) “If your blog is really personality forward you’re helping people decide if they’d like working with you”
(16:45) Some tips on writing authentic blog posts while still building trust with your ideal client
(17:50) “Even if you think it’s the most basic thing and it feels amateur-ish, someone else is gonna think, ooh! I didn’t know that. It’s an important mindset shift when you’re getting your content out there.”
(18:27) “People are BS blood hounds, they can sniff out fake so fast…”
(21:00) Tracie’s SPICY HEADLINES download
(22:35) Tips for storytelling. #1 always make sure there’s a lesson in it for your reader.
(24:52) Simple SEO strategies for your blog
(27:49) How to write like a human, show up on Google and avoid awkward keyword stuffing
(28:25) If you haven’t written a blog post in awhile and need to get back into it, here’s a quick strategy
(30:18) “How much content can you comfortably create without it becoming [this is all I do is write blog posts?]”
(31:16) “We think that everyone is paying attention to our every move like we’re Beyonce. This is not the case. Re-use content!”
(33:34) Blog TEAR DOWN, Tracie critiques my blog!
(41:46) “When it comes to managing my own blog content, never would I ever, use done for you content.”
