Ep. 38 How to Find Your Brand Voice to Propel Your Biz Forward
May 18, 2020
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On this episode of the Side Gig Central Podcast, Elena talks with Emily Conley, copywriter and owner of Emily Writes Well, where she uses her skill with words to create copy that embodies a business’s voice, personality, and unique value.
During this episode you’ll learn:
- how to concisely communicate your brand story that creates a strong connection with your ICA
-
how to own your unique brand voice and stand out in a crowded market
-
writing techniques you can use to make your Instagram captions more engaging
PRESS PLAY on this episode to hear my conversation with Emily where we discuss everything you need to know about finding your true brand voice.
Check out Emily on Instagram @emilywriteswell
Connect with Emily online https://emilywriteswell.com/
Ep. 38 Timestamp
(0:40) What to expect from today’s episode
(3:26) Emily’s background and entrepreneurial journey
(6;53) How to create a brand story that people will care about
(7:01) “Start with your origin story, how did you come to be?”
(9:07) How to concisely communicate your brand story that creates a strong connection with your ICA
(9:43) “Take a whole IG caption to talk about a specific problem you’ve had and tell that story.”
(12:28) IG caption help “Think about a problem that you run into all the time”
(15:30) Editing help for IG. I’m a fluff word offender!
(17:19) Hone in on your unique brand voice so you can start attracting the right people to your biz
(20:03) When it comes to writing in my brand voice, never would I ever….try to sound like someone else.
