Ep. 32 Real Talk: You Need a Sales Funnel Right Now
April 6, 2020
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On this episode of the Side Gig Central Podcast, Elena talks with Margi Kanu, the Sales Funnel QUEEN from the UK, all about how to generate more business for your side gig using an effective sales funnel.
During this episode you’ll learn:
- the process of creating your own sales funnel that actually works
- how to automate your sales funnel system
- how to use Instagram stories to engage with your prospects
- why pivoting after a failed sales launch is not actually a bad thing
PRESS PLAY on this episode to hear my conversation with Margi all about building a sales funnel for your side gig!
Ep. 32 Timestamp
(0:40) What to expect from today’s episode
(3:45) Margi’s background and how she became the sales funnel queen.
(6:13) The Sales Funnel : Awareness, Subscribe (Lead Magnet), the Freebie, the Sale.
(8:16) How to start building your authority in your space to create your sales funnel
(12:36) “When it comes to building authority in your space, tap into your story, tap into how YOU transformed, how YOU used your skills to help yourself and talk about that, and be your own case study.
(10;13) How to automate your sales funnel.
(11:08) “An email marketing list is one of the easiest funnels to automate.”
(11:22) “Start with a lead magnet. What is it that your IC wants right now? How can you give them a quick win? How can you demonstrate your expertise with your freebie?”
(13:11) How to turn a cold prospect to smoking hot lead.
(13:45) “You want to know your IC inside and out. You wanna know exactly what their pain points are.”
(15:29) IG stories strategy and how to build trust here
(16:40) Tips on how to overcome IG stories -phobia if you hate being on video
(20:00) The tech you need to deploy a sales funnel
(22:08) What happens when you launch and you hear “crickets”
(24:30) How to save a launch that’s “failed”
(26:18) Biggest mistakes for sales funnels and why: “it’s the traffic, especially at the early stages.”
(28:47) “When it comes to setting up a sales funnel, never would I ever… start a new sales funnel without doing some market research first.”
